L’AVANT COLLECTIVE (@lavantcollective)

Introducing the Home Fragrance Duo, the newest addition to our Winter Fir bundles. Pairing our new 3-Wick Candle with the Reed Diffuser, it’s designed to layer Winter Fir softly through every room. Light the candle in your living space and let it carry to the kitchen, then place the reed in your…

GIVEAWAY ENDING SOON We are SO excited to be teaming up with @Everhem, urbannaturalhome, abccarpetamdhome, @byloftie and @Apotheke Co, to give away $3,075 in prizes to celebrate the season of gathering. One winner will take home a $1,000 gift card to Everhem, $500 to Urban Natural, $475 to ABC…

Another day, another trend we convinced everyone to participate in.

Your favorite winter scent is disappearing fast! Stock up on Winter Fir while you still can, link in bio.

There’s a Winter Fir Bundle for everyone on your list. Shop now before the sell out. Again.

Fresh fir, cool air, warm wood underneath. Winter Fir brings the forest home: notes of cedar, fir, balsam, and sandalwood. Bring it home. Shop Winter Fir, link in bio.

The bad news: our Winter Fir Multipurpose is SOLD OUT. It went faster than we expected! The good news: you can still find it at our retailers across the country. DM us or email us and we’ll tell you where to find it The best news: the rest of the Winter Fir lineup is still in stock… for now. This…

Next stop: Anthropologie! We’re officially online at Anthropologie, and we couldn’t be more excited! Your favorite L’AVANT essentials are now just a click away. Consider this your sign to add a little luxury to your cart.

We may have founded the brand, but we did not find our lines. Behind the scenes of explaining the Full Edit, take 1 of… many.

Let them wear the white dress. Red popsicle stains, meet Stain Remover and Oxygen Boost. Thank you @andreavegabrewer for showing us how it's done. Shop the duo at the link in bio. #LAVANTCollective #StainRemoval #LaundryDay #WhiteLaundry

The whole laundry lineup, finally together. Stain Remover tackles spills first, Oxygen Boost and our Detergent team up in the wash, and Laundry Oil and Wool Dryer Balls handle the soft, good-smelling finish. Laundry day just got a glow-up. Lived In. Lifted Out. Shop the Full Laundry Edit, link in…

Came for the food, stayed to smell the soap! Find L’AVANT in the bathroom at @goopkitchen

One application. One scoop. One wash. Our 5-enzyme Stain Remover and Oxygen Boost, tested on real-life stains like this one. 84% of testers saw results after just one application.* Lived In. Lifted Out. *Based on a survey of 22 L’AVANT customers who sampled Stain Remover, September–October 2026.

Before you toss them, soak them. Oxygen Boost + your L’AVANT Detergent. Brighter whites, no chlorine bleach. Lived In. Lifted Out.

Team retreat field trip: the Multipurpose finally met its shelf. Thank you @bayviewgarden for having us.

Click the link in bio to enter.

We have a new home: @Anthropologie. All three of our hand soap scents, bottles and refills included, are officially available on their site.

Cold plunges, croissants, presentations, a birthday party for Blushed Bergamot - just a normal day of work here.

Sunday reset with products that belong on the same shelf as your designer brands. Because the stuff you use every week deserves the same care as the stuff you save for special occasions. 📸@haveawesleyday @whitlichfield @brooke_kenney @blakebirkmeier

Call us if you need a paint swatch color 👀

Three years of Blushed Bergamot and still just as obsessed. Here’s to three years of making everyday routines smell a little sweeter. And a little birthday treat for you: this is your last chance to take 20% off the entire Blushed Bergamot collection. Shop before the celebration ends.

We are BLUSHING from these Blushed Bergamot reviews! Last chance to enjoy 20% off the entire Blushed Bergamot collection in honor of its 3rd birthday. 📸 @ashtonpeterson , @katecalls, @taydixcaironi , @karintentori , Marharyta Pylypchuk

Happy Birthday Blushed Bergamont!!! A citrus-forward scrent with notes of bergamot and sweet orange, deepened by amber and vetiver. The scent you keep asking us to make into a perfume, made for your home instead. Clean, but make it a mood. 📸 @pathinteriordesign

Shop 20% off Blushed Bergamot for its 3rd birthday!

Blushed Bergamot is 3! 🎉 And the best gift is for you: 20% off the collection for 3 days only. 700K+ loads of laundry. 12M+ hands washed. One scent we can't quit. Ends 9/24. Shop now, link in bio. 📸 @katecalls @itsamandahunter

We asked Jean, Ashley, and Lindsay to describe what Winter Fir smells like. All three said something different. (We're still not sure who's right.) Comment what Winter Fir smells like to you.

When the Winter Fir pallet arrives and you remember why it sells out every year 🌲 One whiff and it's suddenly Christmas in September. This is the smell people build their holidays around — get it before it sells out (again).

We asked downtown Seattle to describe Winter Fir. Here’s what they had to say:

The vibes of Winter Fir