Mae Layug (@maealayug)

Thank you for making this possible 🤍 I am so grateful for your support for @GRWM Cosmetics 🥺🤍

Happy 5th birthday my dear @GRWM Cosmetics 🥺🤍

Nothing but a grateful heart to the people who supported and believed in the vision of GRWM Cosmetics. Sometimes I still can’t believe that what was once a dream is now a reality. Thank you for always supporting our brand and our advocacies. Thank you for choosing us. 🤍💫

Replying to @Reyn sharing the pot concealer brushes we curated for the Blurmatte Full Cover Pot Concealer 🤎💫 Which brush are you getting? 🤎 #grwmcosmetics #potconcealer #grwm #blurmatteconcealer

Addam’s Family for Halloween 2026 👻🎃🦇🖤 #halloween2026

Replying to @Jelica @jelilopezz 🫒💜 Daily Skin Tint and Pot Concealer shade matrix 🤎💫 Pls take note that we adjusted the olive 🫒 shades of the blurmatte full cover pot concealer based on the feedback from our Olive Community ☺️ #grwmcosmetics #potconcealer #grwm #blurmatteconcealer

Replying to @zaii ༄ ‧₊˚ We did a standardized testing for oxidation and here is the result for the Blurmatte Full Cover Pot Concealer 🩷 #grwmcosmetics #potconcealer #grwm #blurmatteconcealer

Does it oxidize? Is the daily skintint shade exactly the same? What is Oxidation VS Dry Down Color? Let’s find out in this video. We did a shade comparison of both the DST and Blurmatte Full Cover Pot Concealer and did a standardized oxidation test from 5 mins to 3 hrs 🤍 #grwmcosmetics…

This has to be one of the most beautiful campaigns we ever created 🤍 💫 Every photo you see here is unretouched. This is real skin. Acne, dark spots, texture, bumps, fine lines, uneven tone, all of it. It's the skin that so many of us wake up with every single day, myself included. For the longest…

Replying to @chester albuero 🌱🇵🇭 Is the pot concealer non-comedogenic? fragrance-free? fungal-acne safe? vegan? cruelty-free? @Sienna ✧ and I are here to share more information and answers to commonly asked questions about the grwm pot concealer 💖 #potconcealer #grwm #blurmatteconcealer…

Skin folds are normal. Textures on the skin is normal. It’s not something you should not be afraid of when using makeup. ✨ Setting your base is a very important step most especially if you have oily skin. Sharing here how to apply the GRWM Pot Concealer on the undereye and how to properly set it…

5 Things We Want You to Know Before you Buy the GRWM Pot Concealer 💖💫 Check the playlist to see wear tests and more information about the pot concealer. More tutorials, shade matrix, master class, and content will be uploaded this week 🤍💫 Let us know if you have more questions ☺️ #grwm #potconcealer

I love using the grwm blurmatte full cover pot concealer for my undereyes. The three main tips I can share with you are: 1) Make sure you hydrate your undereye and let your skin prep set first (do your brows/lashes first) 2) Less is more. Make sure to tap the excess product off the brush before…

Love, faith, & perseverance 🤍💫

I love this blush. What would you name this grwm milk tint shade? 🖤💜 #antiblush #milktint #grwm

Replying to @bambi__❀༯༝༚༝༚⋆˚࿔ Big shoutout to @Kwek 🪬 for the RRL reference 🤍💫 Here’s a sweat test for the grwm blurmatte full cover pot concealer AKA grwm pot concealer. 12 hr wear in total including 8 sets of pickle ball game in 2 hrs. Really love how it stayed intact on my skin throughout the…

Replying to @meguu.ie 25 shades of pot concealer 💫 so excited for you to try the grwm pot concealer 🩷💫 There are so many ways you can use the @GRWM Cosmetics Blurmatte Full Cover Pot Concealer. It’s a very versatile formula and very flexible coverage and you have enough time to blend it before it…

25 shades of @GRWM Cosmetics Pot Concealer. Olive shades. Three undertones. Fair to tan. Non-comedogenic tested. Non-irritant tested. For all skin types. For makeup beginners to advance users. Glass jar. Double-walled cap. High coverage. Self-setting. Long-wearing. AirMatte Dualblur Complex™️…

Thank you for letting us help you get ready. Thank you for choosing us 🥹💫

Perks of working in R&D 😂 1. Super mega ultra first dibs sa NPLs 2. Free makeup (salamat sa pre-filling bulk) 🙈 #grwm #potconcealer

Replying to @ᴍʜᴇʟ ᴀɴᴏʀᴀɴ GRWM Office Tour short version 😅 From 22 minutes to 1:37 minutes jk. Sorry guys ang haba ng office tour pero ikacut ko pa naman sya 🙈 Just sharing some bits sa aming new HQ 🤎💫 We’re so happy to be here in our HQ 🤎

If there’s one thing I’m very certain is that there’s good and bad days in life. And that’s okay. Sometimes I’m so exhausted I’d lose my spark but some days my brain is so active I’d get three months of tasks done in one sitting. And even if I have days where I just wanna give up, I know in my…

I’ll never forget this message I received from a goal-getter three years ago. And this message strengthened my vision and goals for the local beauty industry 🤍 Let me know in the comment section your top 3 @GRWM Cosmetics products and why you love them ☺️🤍

The GRWM Blurmatte Full Cover Pot Concealer is dropping real soon with makeup tools perfectly curated for this type of formula 🤍 Let us know your questions about our pot concealer so we can guide you about this type of formula so you can make an informed decision whether this formula fits your…

Get ready with me for a company event 🇵🇭🤍 So grateful to have a very engaged team. Huge thank you to our HR team for always hosting events and trainings for our team 🤍 So excited for what’s next! #grwm

Ten years ago, shade options are very limited. But now, it’s so amazing how the local beauty industry has grown. What’s your best GRWM shade match? Comment below 🤎

Replying to @jelsey ꕤ｡ ˚⋆ finally! So excited to share these new items with you 🤍💜 Which is your favorite shade from the ultra blur? Which GRWM case do you love the most? Comment below 🤍

Wear-test with me our blurmatte pot concealer and the talc-free variant of the ultra blur powder. As a product developer, playing sports is always a part of our wear test to ensure the base is intact even with sweat and oil 🤎 What’s your favorite GRWM powder and base? 🤎

Work day in my life 🏙️ #grwm #founder #corporatelife

It will always be scary and it can be very challenging to run a business. And finding the RIGHT people is definitely one of the most crucial parts of running a business. And I’d say it over and over again, in KSA, attitude is still the most important aspect any leader should look into when…