Not Your Mother's (@notyourmothers)

Your dream wash day routine from shower to style🚿✨ 🫧 Curl Talk Clean Slate Daily Shampoo + Conditioner for buildup removal and hydration 🌟 Curl Talk Defining Cream + Sculpting Gel for long lasting definition and frizz control Find your curly girl reset available at Ulta Beauty💜 #notyourmothers #haircare #curlygirl @chelliscurls

Because sweater weather is even better with curls😌🍂 #curlygirls #fallhair #autumnaesthetic

PSA: The costume is only half the look! We’ve got your Halloween inspo covered from head to toe🎃💖 What are you going as this year? 👀 #notyourmothers #haircare #hairstyles #halloweenhair

Our dream weekly routine, curly girl edition👩‍🦱   Help your definition last past wash day with prep, nightly care + the right refresh for frizz-free curls all week long💜 Shop the routine with 30% off exclusively in the Ulta Beauty app now through 10/24✨ #curlygirls #curlyhairroutine #notyourmothers

From sleek blowouts to hydrated curls and everything in between, we’ve got a pick for every hairstyle this season 🍂💖 Find your fall hair must haves at Walmart 🛒 #notyourmothers #haircare #walmartfinds

Your wash day routine is calling 🚿✨ Whether you’re restocking your go to's or trying something new, now’s the time to shop your NYM faves for 30% off in the Ulta Beauty app now through 10/24🛍️ #notyourmothers #ultasale #haircare @𝑾𝑯𝑰𝑻𝑵𝑬𝒀 𝑭𝑰𝑬𝑳𝑫𝑺🌺

Clear communication is always critical, and so is a good refresh😌💙 #notyourmothers #haircare #dryshampoo

Reset your curls with hydration, definition + frizz control for a soft, bouncy finish that lasts✨ Shop the routine at Walmart with Curl Talk Defining Cream, Activating Mousse, Sculpting Gel + Strengthening Oil 🛒 #haircare #curlygirl #notyourmothers @adriana delic

The exact words we want to hear post Ulta run 🤭🛍️ #notyourmothers #haircare #fallvibes

The easiest 2 step routine for the ultimate bouncy blowout 🩵 Smooth frizz + create a sleek, lasting style with instant shine + heat protection up to 450°F ✨ Shop All Eyes On Me 3-in-1 Styling Cream and Shine + Protect Spray both under $8 at Target 🛍️ #notyourmothers #haircare #glossyhair #blowout @kylee

We loved having the curly king @Marc Mendez in our GRWM suite, bringing every festival look to life in Austin💖🪩 From curls to bouncy blowouts and everything in between, there was no shortage of iconic looks all weekend long ✨ #haircare #festivalhair #notyourmothers #stylist

Ending our weekend with the voices that matter most🥹💖 Passing off the Tiny Mic to the OG’s for our NYM Festival Recap⏮️🎶 #notyourmothers #festivalhair #communitytrip

girl who is going to be okay💖(once she finishes her haircare) #festivalhair #festivalvibes #notyourmothers @grace medina

Final day, final looks💖🤠 Our stylists brought it all together with some of your faves from Curl Talk, All Eyes On Me, Beach Babe, + Clean Freak⭐️ Rounding out our dream festival weekend with our NYM crowd and a dream lineup! It’s our last ATX day - let’s make it count🎶 #notyourmothers #haircare #festivalhair #festivallooks @LUCY @amarysera @Yapah Curls | Fine Hair @Liv @adri_marie04 @Amaya | UGC Creator @grace medina @chloealexxandria @⭑ NICOLE ⭑ @Emily @Nyla Taylor @BEA

We came. We curled. We danced. We conquered. Debriefing after a VERY full day in our NYM Suite complete with evening surprises and post-concert bites that just hit different🪩🍕⭐️ #notyourmothers #communitytrip #festivalvibes @⭑ NICOLE ⭑ @Emily @Amaya | UGC Creator @batsammers

No time to waste when there’s a set to catch and hair to scrunch🏃‍♀️✨ #festivalhair #notyourmothers #festivallooks

Day 2 looks just dropped👀✨ Some of today’s refresh products of choice? 💜 Curl Talk Hydrating Lightweight Oil 🩵 All Eyes On Me All Day Hold Hairspray 💚 Clean Freak Dry Shampoo 💙 Beach Babe Sea Salt Spray   That’s a wrap on prep - Let’s get this show started!🎶   #festivalhair #notyourmothers #festivallooks #GRWM @Marc Mendez @daneudas @hannah m @BEA @Nyla Taylor @Emily @grace medina @Amaya | UGC Creator @_livi7 @Yapah Curls | Fine Hair @batsammers @Kit

Get ready with us for DAY 1 🪩🎸🤠   Our stylists used NYM favorites from Curl Talk, All Eyes On Me, Beach Babe + Clean Freak to bring these looks to life✨   Safe to say the girls are more than ready🤭Zilker Park, we're on our way!   #notyourmothers #haircare #festivalhair #festivallooks @Nyla Taylor @grace medina @Amaya | UGC Creator @Yapah Curls | Fine Hair @batsammers @tay dance @Megan Dance @LUCY

Meet some of our Lovelie crew for Weekend 2!💖🤘 We're treating 19 of our NYM Community OGs to an iconic festival weekend here in Austin🤠   We can’t wait to hear their stories, catch some sets, make some memories…and of course, shower them with their fave NYM goodies all weekend long✨   #notyourmothers #festivalhair #communitytrip

They’ve shown us so much love, so obviously we had to return the favor🤭💖   Come along with the team as we get the suites ready for all 19 of our Community Lovlies + their besties for the ultimate NYM Festival weekend🎸    #notyourmothers #festivalhair #communitytrip #haircare

Secret’s out: These girls are headed to Austin, Texas for a weekend full of good music and iconic festival hairstyles💖🎶 Who’s coming with?👀 Stay tuned for more soon! #festivalhair #festivalvibes #haircare

Our festival lineup for the weekend 🎶 🪩 Stock up on all your faves at Ulta Beauty to keep your look rockin + going strong all weekend long 💖 #notyourmothers #haircare @gimme beauty @about-face

Tickets + ride secured🎫✨ Time for a road trip! Any guesses where we’re headed to next?🤠🎸 (Hint: we’re packing LOTS of products, our fav cowboy hat…and maybe even some rain boots just incase👀) #festivalseason #haircare #notyourmothers

Hit reset on your curls 💜   Curl Talk Clean Slate Daily Shampoo + Conditioner gently washes away buildup and leaves your curls fresh + prepped for your styling routine   Shop your wash day essentials at Ulta Beauty 🚿✨ #notyourmothers #haircare @🔆hallie!🌴

What can we say, a Clean Freak Advanced Dry Shampoo refresh is gonna hit every time🤭💚 #notyourmothers #haircare #hairrefresh

Making your styles last starts with the right prep, refresh + reset for a sleek, shiny finish all week long🩵✨ #notyourmothers #haircare

Smooth, shiny, and chic✨ Get heat protection, frizz control, and more with our All Eyes On Me Shine & Protect Spray and Styling Cream at Target🩵🛍️ @alexa hendricks #notyourmothers #haircare #blowout #glossyhair

The NYM products worth stocking up on during the Ulta Fall Haul 👀🛍️ Get 25% off your faves through October 3rd ✨ #haircare #UltaBeauty #fallhairstyles #ultasale

Building your dream routine has never been easier with BOGO 25% off only at Target now through 10/3 ✨🛍️ which duo are you adding to your cart? 🛒 #targetfinds #notyourmothers #haircare #targetsale

3 out of 4 campuses done and we’ve got the besties & the camera roll to prove it🤭💖UCLA, we’re all moved in! Be sure to come hang: 🚚 Wilson Plaza — 11am-4pm #haircare #notyourmothers #campustour