Rachel Wiseman (@rawmakeup)

BEAUTY MATH: LIP LINERS!! 🥳(details below) if you're new here - welcome!! my name is rachel, i worked in finance for the last two years and reviewing beauty products from an analytical or "finance-y" lens is kinda my thing! 👩🏼‍💻 i created beauty math about a year ago to take my videos one step further and REALLY dive into this analysis as a refresher, here's how "beauty math" works: - each episode focuses on a new product "category" (i.e., concealers, skin tints, cream blush, etc.) - we'll focus on typical packaging size, product amount, good / bad things to look for and most importantly VALUE of each category - by the end of the series you'll be able to quickly assess any product as you're shopping so you know when something is good value... or not🫣 each episode, i drop the PDF for the category so you can go look at how any product stacks up against the rest! so follow along, stay tuned for the next episode and vote for what category we should discuss next !! see you next time💌 #bestvaluemakeup #bestvaluemakeupproducts #beautymath #beautymathbyrachel #beautymathclass

hate to break it to you.... #summerfridayslipoil #summerfridayslipoils #makeuppackaging #makeuppackagingreview #makeupproductpackaging

some of my fav gift sets from @makeupforever that are actually worth your money! get them from @Sephora before they're gone! #bestvaluegiftsets #bestvaluesets #makeupvalueset #makeUpForEverPartner

like not the only reason buuuutttt

happy thanksgiving 🇨🇦🤍 i used so many products so trying to remember it all: @Caudalie elixir @Hourglass Cosmetics skin tint @m.ph by Mary Phillips brush @rhode skin bronzer @pradabeauty touch blush @Clé de Peau Beauté US concealer @Givenchy Beauty prisme libre @Kosas cloud set & baked blush (euphoria) @Rare Beauty bronzer @beaubble x @Rudi Berry 🍓 berry freckle pen @Patrick Ta Beauty brow pencil @Charlotte Tilbury brow gel @Katiejanehughes microscara @urban decay all nighter #grwm #canadianthanksgiving #canadianthanksgivingweekend #canadianthanksgiving🇨🇦

my first time cohosting an event with @SONNI 🤍🤍🤍 TYSM to everyone who came !!! #influencerevent #influencerevents #influencereventnyc #sonniskin #mineralspf

what do you guys think of the new @rhode skin pocket pearls?! i'm using the shade gemini also! as always the beauty math guides are in my bio if you want to see where these stack up :) #beautymathbyrachel #beautymath #rhodepocketpearl #rhodepocketblushes

#olaypartner classics are classics for a reason! the beauty fluid is a game changer for my face and neck, the super serum gives me that glow - shop the whole collection exclusively at target! #olayvintagecollection #oilofolay #targetbeauty

has @milkmakeup finally gotten it right this time?! the original size change of these sticks was actually the beginning of my beauty math journey, believe it or not! that was a fairly objective change, but this is different not only are the new sticks a different size and price, they're also a different formula! i personally prefer the new formula and the value is better on these so i think this MIGHT be the right iteration but what do you think?! @🎙️💄🎧Breaking Beauty Podcast #milkmakeup #milkmakeupblushstick #milkmakeupblushsticks #beautymathbyrachel #beautymath

nyfw / event dynamics and ramble lol but LOVE how this look turned out!! @Summer Fridays 🤍 #nyfw2026 #nyfwinfluencers #influencereventsnyc #nycinfluencerevents

business on top comfort on the bottom lol

it's SF summer now so you're welcomeee #sanfranciscodayinmylife #napadaytrip #sanfranciscovlog

can't believe i went here and also didn't post (until now) hahah #fijitrip #traveltofiji #summerinfiji #fijitravelvlog @Fiji Airways | PTFS @delta @Bask @Ultra Violette Australian SPF @rhode skin @Sézane

the ultimate rich girl hack - why buy 3 different cleansers when you can have one that does it all?!! obsessed with the new extreme cleanse from @INNBEAUTY PROJECT #innbeautypartner

i need recs because tbh i feel unwell rn 😅 #breakfastburritonyc #nycbreakfastburrito

can't wait for you to see it come to life 🙂‍↔️💌 @SONNI !!! #influencerbts #influencerevents #nycinfluencerevent #nycinfluencerevents

my top travel tips for any travel day and obviously skincare is a huge part of it!! can link for you guys but loveee the entire @Clinique moisture surge line, especially the moisture surge 100H! #cliniquepartner #moisturesurge #dermatologisttested

comment what you want a breakdown on because i can't do everything 😅😅😅 products: @YISE Beauty xtremely quenched @Westman-Atelier foundation @SOSHE Beauty bronzer @milkmakeup NEW blush sticks @NARS Cosmetics liquid blush @Catrice Cosmetics eye brightener / color corrector @Kosas loose powder (new shades), brow pencil, brow gel + purple mascara! @Saie individual eyeshadows @ILIA Beauty thru line eyeliner @m.ph by Mary Phillips top coat lip gloss #newmakeupproducts #newmakeuplaunches #fullfaceofnewmakeup #fullfacenewmakeup

RICH GIRL HABITS: 5 easy $$$ habits that compound quickly !! haven't done one of these in a while so lmk if there's anything specific you want to discuss :) #finance101 #financeforbeginners #richgirlhabit #richgirlhabits #beginnerfinancetips

i've said it once and i'll say it again you are SLEEPING on this!!! the full guide is linked in my bio!! @Diorbeauty 🤍 #bestvaluefoundation #beautymath #beautymathbyrachel #diorbackstagefoundation

quick makeup look!! using the new @m.ph by Mary Phillips top coat 👀 will link other products too if u guys want!! @SOSHE Beauty @Hourglass Cosmetics @Westman-Atelier @Clé de Peau Beauté US @Shop MAKE Beauty @Kosas @Armani beauty

very quick makeup look this am + secret at the end :) will link everything on my shopmy! @YISE Beauty @Clé de Peau Beauté US @Kosas @SOSHE Beauty @Clinique @Shop MAKE Beauty #grwm #everydaymakeup #5minutemakeup #nomakeupmakeuplook

the secret to glowy makeup is glowy SKIN and the @Clinique moisture surge 100H is my go-to skin prep product!! #cliniquepartner

i promise i'm trying to make a return 😭

did not expect this!!! what do u think? @Armani beauty #beautymath #beautymathbyrachel #bestvalueblush #armanidolciblush #armanicreamblush

this might be my best rich girl swap yet🤞🏻what do you guys think?! @ColourPop Cosmetics #richgirlswap #beautymathbyrachel #bestvalueblush #rhodepocketblush #rhodepocketblushdupe

hi why i've been so offline :) also idk what to do about these beauty math ~variations~ lol @Clinique @m.ph by Mary Phillips @rhode skin @Clé de Peau Beauté US @Westman-Atelier @Kosas #beautymath #grwm #grwmmakeup #cliniqueblackhoney

BEAUTY MATH: VITAMIN C🫢 (details below) if you're new here - welcome!! my name is rachel, i worked in finance for the last two years and reviewing beauty products from an analytical or "finance-y" lens is kinda my thing! 👩🏼‍💻 i created beauty math to take my videos one step further and REALLY dive into this analysis the full PDF is linked in my bio but as a refresher, here's how "beauty math" works: - each episode focuses on a new product "category" (i.e., concealers, skin tints, cream blush, etc.) - we'll focus on typical packaging size, product amount, good / bad things to look for and most importantly VALUE of each category - by the end of the series you'll be able to quickly assess any product as you're shopping so you know when something is good value... or not🫣 along with each episode i drop the PDF for the category so you can go look at how any product stacks up against the rest ! I’ve also included my personal fav picks at the top now (this is new, so let me know if you prefer this or still want a follow-up video explaining my picks!) so follow along, stay tuned for the next episode and vote what category we should discuss next !! see you next time💌 #beautymath #beautymathbyrachel #beautymathclass #vitamincserum #bestvitamincserum

since this is kinda my thing i had to hop on this trend!! i have so many more categories / ideas ... @ILIA Beauty @Clé de Peau Beauté US @m.ph by Mary Phillips @Westman-Atelier @rephr #expensivemakeup #makeupworthbuying #makeupworththemoney #beautymathbyrachel

shoutout to my parents for some fire personal branding (nobody knows this is why my username is rawmakeup lol)