Kate Foster (@thatkatefoster)

Getting ready. Time for Lip Oasis. @The Outset 💋

We believe in timeless and essential beauty staples, but that doesn’t mean we aren’t guilty of falling victim to some unfortunate trends. From tanning beds to WAY too much bronzer—what's your biggest beauty regret? ✨ #theoutset #beautybrand #beautytrends #funny #relatable #timelessbeauty

Gotta practice my pout 😗 @The Outset #relatable #funny #ceo #beautybrand #theoutset #skincare

If it’s not a spreadsheet, they don’t want me involved 🤓 #funny #relatable #ceo #beautybrand #worklife #photoshootbts

I don’t do “girl dinner”, but ai do love a “mom dinner” 🍷 #relateble #funny #momlife #momsbelike #momsoftiktok #sleepawaycamp

Packing a pre-teen for sleepaway camp isn’t complete without a mom-approved clean skincare routine 💙 🫧 @The Outset

Exploring SPF habits and solving common sunscreen struggles! 🎤 Check out @The Outset new mineral sunscreen that absorbs beautifully without the chalkiness, dryness or fuss. Get yours now at theoutset.com!

My skin cancer scar is one of the reasons why I'm so passionate about The Outset's Hydrasheer TM 100% Mineral SPF 30 launch. For the last decade, I've worn a constant reminder on my forehead about how important it is to protect your skin from the sun's damaging UV rays. We've been working for 4 years to get Hydrasheer TM just right - creating a clean formulation that is blendable, hydrating, sensitive-skin friendly, AND approved by the Skin Cancer Foundation. As an easy 4th step to your dally skincare routine, our SPF fuses suncare protection + skincare perfection — we're so proud to share it with you May 22nd at TheOutset.com ☀️

Ask and you shall receive...sharing my skincare CEO essentials, including my backpack BFF The Outset Botanical Barrier Rescue Balm. 💙 Bag essentials include: @TUMI backpack @Sakara Life tea @drinklmnt electrolytes @BrainMD vitamins @Clare V. pouch @Neen lip color @The Outset barrier balm #whatsinmybag #CEO

It started as just a dream but now we're getting our own 1 hour show on @QVC! Tune in tonight (4/23) at 9pm ET — We are so excited! 💙✨ @The Outset #qvc #TheOutset #scarlettjohansson

Influencers I give you credit.. I always feel like a hot mess (a glowy hot mess) after a facial. ✨ #TheOutset #facialtreatment #glowyskincare #relatable #realitycheck

Outside work I love my role mentoring college students. While there is no recipe for success, these characteristics will help move you in the right direction. 💙📚 #entrepreneur #entrepreneurtips #mentoring #businessmentor #businesstips

Why is everyone so obsessed with The Outset Prep Serum? @The Outset ✨ It creates a smooth, hydrated canvas that won't pill under makeup ✨ It mixes with foundation or concealer for a sheer, natural glow ✨ Finish with a dab for radiant highlights #makeuptips #makeuptricks #glowingskin #radiantskin #theoutset #skincaretips #skincareproducts #skincarehacks #serumviral

When your mental to-do list is too loud 🤦🏼‍♀️ #ceolife #momlife #momsoftiktok #theoutset #cofounder #worklife #workdistractions #realisticmomlife

Tip for shopping the @sephora VIB sale? Support female founded brands! There are many incredible brands to choose from, but here are some of my everyday essentials. 🤸‍♀️💙✨ #sephorasalepicks #sephorahaul #sephorafavorites #theoutset

I'm a simple gal, but I won't turn down glam! ✨ #makeuptransition #scarlettjohansson #glam #minimalist #simplemakeup #theoutset

Our Blue Clay Mask just won its 3rd award, being named the Best Purifying Mask by @Bustle -- We're thrilled to see this product loved by so many for its detoxifying, clarifying, and balancing benefits. Stay glowing 💙 ✨ @The Outset #theoutset #skincareproducts #claymask

We've been building our shopping list and now its time. The Sephora VIB Sale is on now. Shop @The Outset favorites through 4/15 @sephora 💙

Better than Wikipedia.. #thesimpsons #momlife #momsoftiktok #momcontent #momhumor #momandson #childrenoftiktok #thesimpsonsfan

Praying for no flash photograpghy 😅 #wardrobemalfuncition #realistic #officehumor #officeoutfit #workhumor #ceolife #workfashion

Spent a memorable 30 hours in Austin for my first #SXSW experience. Enjoyed catching up with friends, touring Lake Austin, and speaking on the #foundershouse @Inc. panel alongside other amazing women. PS, the spa at The Austin Proper Hotel is a must, IMO ✨ TTFN, Austin! ✈️ #theoutset #womanentrepreneur #womanownedbusiness #austintexas #traveltok #ceolife #southbysouthwest #SXSW

I'm incredibly lucky to be able to do what I do, and it's because of the community of strong women around me that I'm able to do it. Happy #InternationalWomensDay to our team, customers, partners, daughters and all the women out there making a difference every day 💙✨ #internationalwomensday #theoutset #womanentrepreneur #womanownedbusiness #womenempowerment

The Outset is the Start of You - where your healthiest skin begins 💙✨

Highlight of 2023? @The Outset being named Best New Brand by the readers of @Allure! Thanks to all of our friends, teammates and incredible customers for your support this year...can't wait to see other exciting new beginnings for The Outset in 2024! 🥹💙⁣ ⁣ What do you want to know about next? 👇⁣ ⁣ #theoutset #allurebestofbeauty #bestofbeautywinner #prepserum #scarlettjohansson #startuplife #skincarebrand #entrepreneur

May all of your holiday photos capture your best angles! Happy holidays! 💙🎀⁣ ⁣ #theoutset #happyholidays #scarlettjohansson #2023wrapped

Polishing your holiday gifts! Give the gift of radiant skin this holiday season now – head to @sephora now before it's too late. ✨⁣ ⁣ #theoutset #sephoramusthaves #holidaygifting #holidaygiftguide #cleanskincare #scarlettjohansson

Glowing skin wherever you go. ✨ Packed with clean, botanical hydration our travel-size 3-step is as gentle as it is effective to calm irritation and bring skin back into balance. ⁣ ⁣ Shop now @sephora 💦⁣ ⁣ #theoutset #winterskincare #skinbarrierrepair #damagedbarrier #travelskincare #dryskin #sensitiveskin #bestskincareproducts #sephoraskincare #travelsizeskincare #skincareminis

Take a lesson from Claire: demonstrate your dedication and passion in the job by not giving up until the job is done! ✨ #ceolife #startuplife #entrepreneurtok #teamworkmakesthedreamwork #theoutset #goingviral

It really has been a dream building @The Outset! Check Scarlett & I out in the latest issue of Inc. Magazine where I share tips on how to build a start up! Thank you for the feature @Inc. 💙✨ #theoutset #incmagazine #entrepreneurlife #startuplife #scarlettjohansson #skincarecompany

Our daily routine offers 3x hydration every step of the way:⁣ ⁣ 💧 Step 1: Gentle Micellar Cleanser to cleanse the skin without stripping ⁣ 💧 Step 2: Firming Vegan Collagen Prep Serum to prep the skin and lock in hydration⁣ 💧 Step 3: Nourishing Squalane Daily Moisturizer to lock in 24 hour hydration⁣ ⁣ Our signature botanical Hyalruroset™ Complex, powered by Cassia flower, is clinically proven to support skin barrier function for healthy, glowing skin. ✨ ⁣ #theoutset #skinbarriersupport #skinbarrierrepair #hyalurosetcomplex #hyaluronicacid